Category: Marketing

Pantone Colour World

Even the Pantone world is keeping up to date with the new “Modern” Retro trend colours. The latest Pantone colour chips feature work from Janine’s Bodypaint Collaboration for Minna Parka.

Below we can see how pantone colours can be used in a different medium. Theses Pantone colours are used in body paint and illustration for a series of shoe advertorials for a high end shoe brand, Minna Parka’s new collection.

Design & Art Direction: Janine Rewell
Photography: Jonas Lundqvist
Bodypaint: Saara Sarvas & Riina Laine

Want to find out more about these great colours? Click here!

 

 

Font of the Month

Delm

Delm font family is a large and useful family that you really can’t miss if you are looking for typeface combining originality and legibility.

A sans serif font with geometric modern look designed very smart with soft round look and very specific inktraps that complement its uniqueness.

It is developed in 9 separate weights ranging from Hairline to Black, each coming with corresponding slanted version (called ‘Oblicua’). The light weights look more elegant, gentle and with more sensible feeling for geometry while the black versions are more soft, friendly even puffy and the geometric skeleton of the family is dominated by the overall roundness. The mid-weights are strong and prominent setting right the middle point in the contrast range of the family.

Examples of Delm in use shown below.

Want to find out more about this font family or purchase it? Click here!

 

Trend of the Month

“Modern” Retro Style

As opposed to vintage or “old” retro—styles that draw from the early 1900s through the 60s—“modern” retro takes its stylistic influences from more recent decades, the late 1970s through the 90s. Think early PCs and video games, pixel art, and space themes: nerdy is the new coo!

Let’s look at a few examples! The below images showcase some distinctly 80s style from stationery brand Write Sketch & and Officemilano.

Want to view or purchase this stationary, click here!

Inspiration overload at Semi-Permanent

The JFM team was lucky enough to head to Wellington for a fabulous day of creative inspiration at Semi Permanent on Tuesday 17^th November.

It was a full day featuring eight incredibly inspirational and thought provoking creative thought leaders from all over the world. They came from a variety of creative backgrounds including Graphic Design, Creative Direction, Website Development, Photography, Sculpture and Interactive Art Installations.

All of the speakers took different approaches when sharing their story, some shared their portfolio and case studies, the technical process and challenges in crafting their work, another shared the importance of a well balanced life and sometimes the need to take a step back to take many more steps forward again; something many of us can possibly relate to in your own businesses.

Semi-Permanent’s aim is to inspire and enable all creative minds by bringing together internationally renowned creative leaders to share their work and insights at a unique event experience. Throughout the event there’s much conversation, demonstration, networking and inspiration; a sense of shared views and ideas from like-minded souls who have much to learn and new knowledge to impart. It’s a unique atmosphere where new friends are made and new colleagues discovered. This is what sets Semi-Permanent apart from other, more corporate conferences; a shared feeling of community that suggests you’re a creative individual, not a commodity.

We look forward to putting some of our inspirational ideas into our work.

JFM has a new fancy VOIP phone system

We’re still learning how to be fully-fledged pros with our new software; if we do however accidentally end the call, we’ll call you straight back. You might notice we all have direct extension numbers for your convenience; they also feature in our email signatures too for quick reference. Simply call our normal number 03 308 6272 and follow the prompts – we all look forward to chatting with you soon.

A Real Connection with EA Fibre

JFM has been delighted to work with the brilliant leadership team at EA Fibre on developing a marketing and communications strategy for their world-class ultra-fast fibre broadband service.

EA Fibre has already ducted UFB cables to specific areas in Ashburton and surroundings, and our goal was to devise a successful method for showing people in those locations that they have easy access to a local broadband product which is superior in many ways – both in technical terms and because customers are able to depend on helpful service from the locals at EA Fibre’s Ashburton headquarters.

Following development of the marketing strategy, which helped identify key audience requirements we created a campaign of direct mail pieces targeting home owners in key locations. All pieces of information were presented under the attention grabbing concept of “The Zone” – a far better place to be if you want to access entertainment streams, use multiple devices online, play games or transfer data.

Compelling copy writing, unusual ideas for direct mail and signage formats, and snappy visual design executions all worked together to make potential customers aware that they were either IN the zone already and therefore had almost instant access to a much better internet experience, or customers could check the EA Fibre website to see if their address had access to the zone.

JFM are off to Semi-Permanent in November

What/who is Semi-Permanent you wonder?

Semi-Permanent is one of the largest events of its type, a creative platform spreading art and design inspiration. Semi-Permanent explores the diverse and exciting design world bringing together exceptionally talented artists and designers to speak at the event. Starting in Sydney, Australia in 2003, the event has established itself over the last twelve years as a leader in presentations and exhibitions throughout the creative world. Semi-Permanent is a truly global platform that inspires people from a variety of cultures.

We cannot wait to share our inspiration overload with you when we get back.