Lang Sustainability

Farm System focused decision making with profitable and sustainable outcomes

Lang Sustainability is a trusted and reliable source of knowledge for sustainable farming systems and practices, and as a business, in the start-up phase, Nicole Laing approached JFM Creatives to craft a high impact and meaningful brand which aligned to her target audience.

To achieve this we:

  • Progressed through a detailed briefing process to inform and guide the creative process.
  • Carefully crafted a logo and brand identity to represent informed farm-focused decision making with profitable and sustainable outcomes.
  • Created a Heron icon that incorporated a full circle creating a visual connection encompassing farm-based activities and the environment which represents; precision, compliance, stability, performance, achievement, partnership, ownership and most importantly trust & loyalty.
  • These visual identities tie to the company values of being a trusted advisor delivering practical, profitable and environmentally sustainable solutions for the New Zealand agriculture industry.

When Nicole Lang first approached us, we first started out by understanding what set her apart, and what. In understanding that we were able to help them achieve the following:

  • Craft a unique brand identity
  • Create a stationery suite that meets her current requirements; business card, letterhead, email signature, presentation folder, and report covers and divisional tabs

Barhill Blooms

Barhill bloom full logo

for flower lovers everywhere

JFM had the exciting opportunity to rebrand Bar Hill Blooms, a dynamic business run by Kate in mid Canterbury. Specializing in germinating and selling seeds throughout New Zealand, Kate’s business needed a brand identity that was as vibrant and fresh as her products.

Fun and Fresh Branding
Our role in this project was to create a logo and brand identity that captured the essence of Bar Hill Blooms. Here’s what we delivered:

Logo Design: A fun, fresh logo that reflects the vitality and growth central to Kate’s business.
Social Media Icons: Customized icons for her Facebook and Instagram profiles, ensuring consistency across her digital presence.


barhill blooms logo

Comprehensive Digital Presence
Kate applied these branding elements across her digital platforms, including her self-designed website. The cohesive brand identity we developed has allowed her to take full ownership and effectively implement it across her online presence.

A Collaborative Success
Working with Kate was a fantastic experience. Her passion for her business is evident, and we’re proud to have helped create a brand that she can confidently showcase. Bar Hill Blooms now stands out with a fresh, engaging identity that attracts customers and represents the quality of her products.

We congratulate Katie on her successful website rollout and look forward to seeing more of her work in the future.