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Farm System focused decision making with profitable and sustainable outcomes

Lang Sustainability is a trusted and reliable source of knowledge for sustainable farming systems and practices, and as a business, in the start-up phase, Nicole Laing approached JFM Creatives to craft a high impact and meaningful brand which aligned to her target audience.

To achieve this we:

  • Progressed through a detailed briefing process to inform and guide the creative process.
  • Carefully crafted a logo and brand identity to represent informed farm-focused decision making with profitable and sustainable outcomes.
  • Created a Heron icon that incorporated a full circle creating a visual connection encompassing farm-based activities and the environment which represents; precision, compliance, stability, performance, achievement, partnership, ownership and most importantly trust & loyalty.
  • These visual identities tie to the company values of being a trusted advisor delivering practical, profitable and environmentally sustainable solutions for the New Zealand agriculture industry.

When Nicole Lang first approached us, we first started out by understanding what set her apart, and what. In understanding that we were able to help them achieve the following:

  • Craft a unique brand identity
  • Create a stationery suite that meets her current requirements; business card, letterhead, email signature, presentation folder, and report covers and divisional tabs