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Hair salon in Ashburton, New Zealand

DNA Hairdressing approached JFM Creatives to refresh their existing website into an online presence that aligned better with their leading market position. The business is a cornerstone of the Mid Canterbury hairdressing industry having been originally founded in 2006. At DNA they specialize in sophisticated style. They fuse their years of experience with youthful enthusiasm to capture the vibe of the energetic Ashburton community and they wanted a website that expressed this. They wanted a community-building website that helped create a familiarity before a new client has made the first contact and they wanted it to be easy for the customer to make a booking.

To achieve this we:

  • Created a fresh, user-friendly design, with modern, aspirational hero imagery and sophisticated fonts – that encourages people to book or make an enquiry
  • Reduced the page numbers down of their previous website to allow for easy navigation
  • SEO keyword research, planning and writing and SEO optimised images to rank them above their competitors in Google search 
  • Provided support around the website build process and handover to ensure a successful future for the website

When DNA Hairdressing first approached us, we first started out by understanding how they currently use their website. In understanding that we were able to help them achieve the following:

  • Improved visibility of market leadership and online booking functionality
  • Increased audience familiarity with warm, friendly professionally written staff biographies, which they have then utilised for their social channels
  • Improved design with a cleaner user experience
  • Ongoing access to support with their digital needs

Please feel free to meet the DNA team over on their new website here.