Genesis Private Equity Limited

Genesis Private Equity Limited

Genesis Private Equity Limited (GPEL) is a serious business specialising in serious business.

Founded by highly respected commercial finance professionals Kieran O’Hagan and Nathan Mills, GPEL establishes a success elevator between private investors and small to medium enterprises by deploying a unique package of equity capital and the real-world commercial acumen of GPEL Directors and Shareholders through precisely structured limited partnership models.

JFM loves the challenge of delivering work which meets the high standards of a leader in a particular field, and our relationship with Kieran and Nathan is no exception. Not only have we been privileged to learn about their incredible depth of experience in the financial sector and their ambition for GPEL as a trusted business promise, but we’ve also been inspired by the esteemed and affable personalities behind the brand.

As a result, we’ve worked closely with Kieran and Nathan to create a brand identity and marketing collateral which we think reflects their gravitas as commercial finance advisors but also their ability to connect with individual people on a very human, very rewarding level. The more we understood about Kieran and Nathan and the GPEL promise, the more we realized that the brand offers a truly unique blend of investment, strategic advice and inspired leadership which we felt was best summed up by saying “GPEL realizes business potential”.

Please feel free to meet Kieran O’Hagan and Nathan Mills and view our latest work by visiting their website www.gpel.co.nz

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Facebook video vs YouTube: Which should brands use?

Facebook video vs YouTube: Which should brands use?

Shortly after its inception, YouTube became the go-to platform for watching and uploading videos, so brands begun uploading content to it to attract consumers. But in recent times Facebook has nudged its way in, placing an increased focus on the exposure of its video content to attempt to take a slice of YouTube’s marketing pie.

Here’s a look at Facebook video compared to YouTube.

If you think about Facebook you scroll through content quickly, not tending to spend too much time so, the shorter the video and the quicker it gets to the point the better. YouTube on the other hand, people are on there because they are already in the mindset of ‘I’m going to watch a video’.

It’s important to note that Facebook and YouTube count views differently. On YouTube, someone has to watch 30 seconds of the video to be considered a view. But on Facebook, a view is counted as three seconds and automatically starts when someone scrolls through a newsfeed.

It should also be noted that Facebook videos appear to peak quickly and then drop off, whereas YouTube video engagement seems to be more sustained over a longer period of time. Facebook video’s are great for time- sensitive offers and YouTube is better for video’s which are more detailed focused telling a story.  Check out a recent YouTube branding story for Kingsford Kitchen presented by our senior creative Nik Sweeney.

One big advantage of Facebook video over YouTube is that you can retarget people that watch the video. Even better, you can also segment this by how much of the video people watched, so you can use different creative for people that are more engaged (watched through to end) versus people that saw just the first few seconds.  This opens up all sorts of creative opportunities and enables you to be much more efficient and thoughtful with your marketing focus.

High-end student accommodation…

High-end student accommodation…

JFM has been working with Student Space on a range of new marketing tools and promotional items. Student Space offers a high-end student accommodation service, particularly suited to the needs of overseas students in Christchurch.

The accommodation itself is unique in terms of it’s colourful style, custom facilities and excellent security options. A critical factor in designing the communication pieces was to make sure all the visual messages portrayed the real essence of the trustworthy and stylish service.
 
A key marketing tool for any business is an effective business card. Business cards are a great way to make a really good first impression. If you can wow somebody when you first give them your business card, your brand has already made a favourable imprint in the mind of the recipient. We decided to go with a black background for the front of the business cards to ensure the vibrant colours of the brand identity really “pop” off the card. The printed card features a heavy silk “feel” in the hand which also helps to convey the right message about quality.

We also created high quality and colourful presentation folders to create a high impact visual which helps to reinforce the impression of superior service for those tenants receiving the folder which contains all their accommodation documents.

Promotional items are an excellent way to grow and enhance brand awareness. By giving someone a unique and useful product which features your logo but also carries a meaningful connection to your brand, you embed your brand in the hearts and minds of customers who use that product in future. As an accommodation expert, Student Space decided to give their tenants bright and colourful keyrings holding the key to their new rooms along with multicoloured pens which the students could use to finalise their tenancy paperwork and continue using for their lessons.

Talk to JFM about creating communication pieces and branded promotional items that really connect with your target markets! Call the studio today on 03 308 6272 or email Jo Foster on info@jfm.co.nz.

How do you “show up”?

How do you “show up”?

Have you ever wondered why some people have the knack of always “showing up”, fully attentive and bursting with energy, even knowing full well they’ve just walked out of a meeting which, more than resembled a hurricane…

Last week, a colleague introduced me to the work of Dr Adam Fraser, one of Australia’s leading educators, researchers and thought leaders in the area of human performance.

He really got me thinking; every person we come into contact with truly deserves the very best from us, whether that’s our most junior employee right through to our companies’ CEO, but most importantly our partners and children do too.

Dr Adam’s insight on how to reflect, rest and reset, creates what he describes as the “Third Space”… I encourage you to watch Adam’s video; it might just change how you walk in the door tonight and greet your family, it certainly made me think!

The Third Space: Managing how you show up
Click here to view Adam’s video.

 I’m keen to hear how Adam’s engaging message might have made you think differently… please do share your insights – jo@jfm.co.nz.

Go well,
Jo

Dr Adam Fraser

Dr Adam Fraser

Discover how creating the “Third Space” could work for you; take a moment to view Dr Adam’s keynote presentation.

Click here to view presentation

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“Work harder, Work longer” was an adage that was easy to subscribe to before your business was at full capacity. But this old business model just doesn’t cut it any more. The greatest challenge in business within the next decade is not the amount we have to do, as this shows no signs of lessening. Instead it’s the way we transition between tasks.

Your job as a manager, your job as a leader, your job as a sales person is to adapt your behaviour to meet the needs of the next role/environment/task. However too often one setback, one bad meeting, can derail a persons day by having a domino effect that robs them, and your company, of energy and focus.

Dr Adam’s cutting edge research with Deakin University explored hundreds of people with demanding jobs, ranging from palliative care nurses to sales people to surgeons to leaders to Special Forces soldiers to elite athletes. What the high performers all had in common was that they used the Third Space to overcome setbacks and assume a mindset to get the most out of what is coming next.

The Third Space is the transitional gap between “what the hell just happened?” and “what’s next?. High performers use this space to decompress, jettison the negative and bring new focus and energy to the next task at hand.

Discover how creating the “Third Space” could work for you; take a moment to view Dr Adam’s keynote presentation.

Click here to view presentation

Established brands – to change or not to change the marketing message

Established brands – to change or not to change the marketing message…

As an established business in the hands of new owners, Tom and Jaimee Kearney, Canterbury Feed Assessment faced a crossroad in terms of its marketing message. 

Do the new owners “not rock the boat” by continuing to speak with existing customers as if nothing has changed in the business, or do they communicate the fresh enthusiasm and increased opportunities they’ve just added into the mix?

In learning about the personalities and business goals of Tom and Jaimee, the team at JFM created a strategy for communicating the best of both worlds to new and potential customers. By continuing to use the existing brand name the business doesn’t alarm the current client base too much, but by adding a shortened version of the full business name to a prominent position in the brand identity, there’s an immediate suggestion of a fresh dimension being added to the already trusted platform.

Direction set for an optimal communication strategy, creating the look and feel of the updated brand identity was a challenging balance between reflecting the scientific nature of the business, its (literally) down-to-earth connection to the land and the personal style of the new owners.

The strategy dictated that the brand identity would combine the capital letters of the brand name AND the supporting full name to help explain the shortened version, it was also essential to make sure any new logo didn’t fail by becoming too complicated to view at a glance. The final result is a balanced eye-catching logo and icon combination which is easily understood and certainly gets remembered for all the right reasons.

Business Opportunities

Business Opportunities

“Business opportunities are like buses, there’s always another one coming.”
Richard Branson

A Multifaceted Hue

A Multifaceted Hue

Pantone Colour of the Month | PANTONE® 18-3943 Blue Iris

A Multifaceted Hue Reflecting the Complexity of the World that Surrounds Us

PANTONE 18-3943 Blue Iris is a beautifully balanced blue-purple, as the colour. Combining the stable and calming aspects of blue with the mystical and spiritual qualities of purple, Blue Iris satisfies the need for reassurance in a complex world, while adding a hint of mystery and excitement.

“Blue Iris brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic. Look for it artfully combined with deeper plums, red-browns, yellow-greens, grapes and grays.”
– Eiseman, executive director of the Pantone Color Institute®

South Island Field Days are a real highlight for JFM

South Island Field Days are a real highlight for JFM

Seeing our clients put their best foot forward and present themselves to market is great to see. Due to the scale of the field days your site can become lost if there is no focal point for conversation. This is where a pop up counter comes in great.

A pop up counter creates an easy lean-to for farmers to gravitate towards or a clear space to display technology units, brochures, business cards and such like. They are versatile plus – in a marquee or back in your offices.

All pop up counters can have the front wrap around panel designed to match your brand identity and a painted timber top. The display counters are a simple display solution to put up and take down; with magnets connecting the wrap to the concertina display stand. The pop up counters comes with sturdy carry bags for transport.

One tricky thing about vehicle graphics…

One tricky thing about vehicle graphics…

One tricky thing about vehicle graphics is that the message is often moving towards or away from the viewer, always at perfectly road legal speeds, officer. So the message needs to attract attention from a distance and leave the viewer with a positive impression once the vehicle has moved along.

Another tricky thing about vehicle graphics is making sure a design which looks perfect on a one dimensional computer screen, will still look great when wrapped around the contours of real world vehicle panels. Part of solving that problem is designing graphics which work in harmony with the angles of the vehicle shape. But ultimately, achieving a beautifully finished vehicle graphic comes down to working with an excellent sign writer who can take the designers artwork and literally make it measure up against the full scale challenges of panel curves, door gaps, handles and badges.

A picture paints a thousand words, and we designers love the opportunity to use great photos as the central focus of a communication piece. Lucky for us, the team at Jackson Holmes has taken some wonderful images, which really help to explain the reality of their business. By selecting a few key images and carefully blending them together, we were able to create a lively visual story about the Jackson Holmes supplementary feed service, and, on a moving billboard, this was much more engaging than a full written explanation would ever be.

JFM is delighted with the final result – and we couldn’t have achieved it without a brilliant sign writing effort from Nathan at Plus Signs and fantastic images from our friends at Jackson Holmes. 

Click here to view the Jackson Holmes website www.jacksonholmes.co.nz or like them on Facebook www.facebook.com/JacksonHolmesContracting