Font of the month – Andis
Andis’ rough cut makes it an interesting display typeface, but thanks to its generous x-height and firm serifs, Andis works equally well in text sizes. The typeface’s idiosyncratic italic builds a strong contrast with the roman. Andis is both functional and expressive; using it lends a humanistic touch to editorial or advertising work.
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“Train people well enough so they can leave, treat them well enough so that the don’t want to.”
– Richard Branson
A Tale of Two Design Trends…Will You Choose Pattern?
2017 is going to be a year of individualism in graphic design. Flat design was a very welcome addition to graphics last year, helping to simplify layouts and improve user experience, but it became so popular that it now feels saturated. This year we’ll see more arts and crafts inspired trends, and pattern and print will return in a big way.
For packaging and brand design, bringing together the best qualities of flat design and pattern will create vibrant, colourful products which feel at once both ultra-contemporary and artistic.
Greenery – Pantone Colour of the year (15-0343).
What is the PANTONE Colour of the Year?
A symbolic colour selection; a colour snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.
A refreshing and revitalising shade, Greenery is symbolic of new beginnings.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.
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Yuzu is a soft sans for branding and editorial. It features rounded stroke-endings, slightly narrow caps and smooth terminals. Yuzu is the perfect font for editorial with a difference with light to extra bold options( 5 different weights).
Click here to find out more or purchase…
This trend aims to break the rules. Deconstruct and distorting layouts in a seemingly random way.
This year is all about chaos in design. In contrast to the more excessive, 80’s inspired styles, a rebellious, minimalist trend is evolving. Unlike the popular card layout trend, this trend aims to break the rules. Deconstruct and distorting layouts in a seemingly random way.
Sample image created by Nose Press by Ben Johnson for Elegant Seagulls.
Welcome to our new look JFM E-news. We decided we would take some of our own advice about keeping your brand and communication refreshed, up to date and relevant. So here it is… I hope you will enjoy it and would love to hear what you think, or what you might like to see included in the next edition.I have managed to chat to a few clients about James and my exciting news, but for anyone who I have not been able to catch up with just yet, we are expecting a new addition to our family, a baby boy who is due in August. Please let me reassure you that you will see no change in the service offered by JFM. JFM will continue to operate as normal assisting our clients with their marketing requirements while I am away from the office. I am planning on finishing in late July and returning in November.
One of the conversations I am having increasingly with clients is about their customer segmentation and how they gain a better understanding the different segments and in turn, manage their customer data. In todays marketing world it is important to have brand presence, however the business needs to be able to address the ‘customer of one’ or in other words make it personal to each customer. Knowing and understanding each customer will enable a business to be competitive and acquire and retain business.
Looking forward to the future of marketing and being able to take ‘knowing your customer’ to the next step is being able to predict your customer requirements or next purchase. As an example I have just purchased a cot and nursery furniture, so if the business that I purchased these from know that, they could then also market baby clothing and toys to me – it is not just about knowing your customer today but predicting what they want next from your business and into the future.
It is also important for any business to understand the fundamentals of their marketing and why they should continue with their marketing activity regardless of the economy. Remembering that customers come in and out of the buying cycle as their life changes and develops. Price is not the number one motivator for most purchases, its more about a need and want.
Kind regards,
Jo Foster
Founder + Marketing Consultant
Developing a marketing plan will allow a business to plan the majority of its marketing and communication activity for the year. However it does need to be flexible enough to be able to make the most of market opportunities that may arise after the plan is developed.
A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time. Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire business.
