JFM E News June 2014 – JFM Update

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Marking Associations Digital Day Out

Open API’s, UDAI’s, GPS co-ordinates, geofencing, telepathic technology – have we lost you yet?

Hope not! This is some of the ‘technical speak’ we listened to at the Marketing Associations Digital Day Out 2014.  The experience was second to none, listening to the industry leaders on where technology is heading and how the experience will interact with our consumers on a day to day basis. Team JFM left the conference buzzing, and from the moment we left SkyCity, to the moment we got back to work – ideas and concepts have been flowing.

We would love to share some of our industry insight & learning’s with you in more detail. Feel free to give us a shout, and over a coffee we can talk 2015 and beyond!

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Check out the highlights video here

JFM E News June 2014 – Pantone Colour of the Month

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Tangerine Tango 17-1463

Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.

Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion. Fashion designers featured in the PANTONE Fashion Colour Report Spring 2012, including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, are incorporating this attractive orange into their spring collections. A fun, lively take on a traditional autumnal hue, Tangerine Tango will surely carry through to fall fashion as well.