Good is the enemy of GREAT” – Jim Collins

Good is the enemy of GREAT – Jim Collins

Jo Foster recently returned home from the Growth Summit ‘15 where globally renowned, business strategies, leadership thinker and best-selling author Jim Collins presented live at the Melbourne Convention Centre on Tuesday 3rd March 2015. Jo joined Sue Lindsay and a contingent from New Zealand for a day jam packed with motivation and inspiration by American keynote speakers Jim Collins, Liz Wiseman and Verne Harnish.

Returning to Australia after 15years, Jim Collins gave us all plenty of actionable steps and thought provoking knowledge bites.. here are just a few of the key points from Jim’s presentation which might trigger a thought or even a small action within your business tomorrow… if you would like to find out the story behind some of Jim’s key points, feel free to be in touch with Jo or call for a chat…

“Good is the enemy of GREAT”
What is leadership? The artistry of getting people to do what must be done.
What is your 20 mile march? What is it that you need to do every day/week no matter how tough things get? Don’t confuse consistent with slow…
“Luck favours the persistent” The big winners thought they were luckier… but what do we do with the luck we get… play the best you can with what hand you have…
What’s on your stop doing list?
How well do you relate to the thing in the mirror, or do you point out the window…
Creativity is our ability to seek innovation – How to gain the validation of what will work… first fire plenty of bullets, calibrate, then at some point fire cannonballs.
How will you change the lives of others, because you were here?

The Growth Summit – www.thegrowthfaculty.com.au/growthsummit/

Continental celebrate their new premises opening

jfm-advertising-and-design-2015-feb-e-newsletter-continental copy

Continental celebrate their new premises opening…

Our core business values that aligned together were family values and pride. 

Both companies’ work as a family and with the support of others around them they can tackle any challenge that comes their way. JFM and Continental show pride in everything they do, which has lead to both companies working together to continue both companies’ reputation for excellence.

JFM in conjunction with Continental worked together to create a 50 year anniversary stamp to represent the family owned and operated business success to have been operating since 1965. The new 50 year logo was used to great effect recently at the opening of Continentals new building. Image above shows Continental MD Greg Ward speaking at the official launch of their new facility attended by the Prime Minister and host of dignitaries and supporters of Continental.

Check out the latest happenings at Continental on their Facebook Page: https://www.facebook.com/ContinentalEventCateringNZ

Word-of-mouth marketing…

 jfm-advertising-and-design-2015-feb-e-newsletter-9

Word-of-mouth marketing…

“Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” 

– Joe Pulizzi & Newt Barrett

 

Facebook marketing tips…

Facebook marketing tips to help grow your reach…

Know your Facebook audience
Use Facebook Insights to find out the demographic breakdown of your audience. This data is useful as it gives you insight about content that resonates the most with your audience, and what communication style your audience responds to the best.

Don’t focus on selling on Facebook
One of the main reasons why Facebook is changing its algorithm is because more and more businesses are posting sales-driven content, as opposed to resourceful content that will provide value to their audience. Facebook is trying to steer away from this model, as they want to make Facebook’s user experience more enjoyable. Therefore, if businesses are prompted to change their Facebook marketing strategy, there will be more valuable content given to their audiences. 

Post your best content on Facebook
Facebook wants people to see only the best content on their News Feed. Which means that in order for a business to see engagement on their posts, choose content that has been successful on other social media channels or your business’ content marketing platform. Content that has the most retweets, clicks, and traffic will more likely also do well on Facebook (and remember the golden rule: the best content is the content that provides your followers value).

Empower your employees to engage with your Facebook page
One of the simplest way to increase your Facebook organic reach is to empower your employees to engage with your Facebook page. The more engagement, likes, shares, clicks, your Facebook posts receive the more you can increase your Facebook organic reach.

Don’t forget to respond
If you want to receive engagement on your Facebook Page, you need to also engage with your audience. If you receive a comment, reply to that comment; if you receive a post on your business Page, reply back to that post. Adding the human touch can help your Facebook presence drastically.

 

A nod to the ’60s and ’70s…

 jfm-advertising-and-design-2015-feb-e-newsletter-3

Pantone 5-1340 Cadmium Orange

A nod to the ’60s and ’70s, PANTONE 15-1340 Cadmium Orange evokes a sentiment of optimism, fun and fantasy.

Both playful and sophisticated in its appeal, Cadmium Orange is a warm, welcoming and subtly dramatic orange shade that is striking enough to stand on its own or act as a bold contrast.

 

 

Its clean and soft…

jfm-advertising-and-design-2015-feb-e-newsletter-5

Font of the month – Nephrite

Nephrite is a typeface created by Paul Chen and published by Nine Font.

Its clean and soft family of 14 styles, 7 weights and italics. Recommended for text, magazine, book, logo and brandings.

 

Stenciled and incomplete typography

jfm-advertising-and-design-2015-feb-e-newsletter-6

Stenciled and incomplete typography

Stencils have re-emergence in the logo world.

Letterforms were originally cut in this way to prevent a paint stencil from falling apart. In brand production however, this is virtually never an issue. A stencil is utilitarian, down-to-earth, for-the-people and gives a nod to printing as a craft. These qualities are ones any logo designer should have in their back pocket.

 

A signage project that ‘moooooooves…

jfm-advertising-and-design-2015-feb-e-newsletter-woodleys 

A signage project that ‘moooooooves’…

JFM has recently undertaken a signage project that ‘moooooooves’ all around the South Island.

Woodley’s Transport, from Geraldine were in need of some vehicle signage that stood out from the rest – and matched their new long stock truck.

Check out our video here, of the process, workings behind and the finished result.

 

Busy and exciting start to the month…

jfm-advertising-and-design-2015-feb-e-newsletter-update

Busy and exciting start to the month…

It has been a busy and exciting start to the month here at JFM, with both Jo and Hayden getting married.

It was with great pleasure the JFM team were able to send Hayden off on leave to marry his beautiful best friend, and Jo to marry her dashing best friend. Jo and Hayden both were able to leave as “bride and groom chiller” we only hoped they would have stayed like this until the big day. Congraulations Jo and Hayden. We now have both newly weds back in action and ready to work with you and your marketing needs.

 

Ideas in action – What sets JFM’s branding process apart from others?

What sets JFM’s branding process apart from others?

Click the video clip to find out how JFM developed the corporate logo and brand identity for Kingsford Kitchen – Rangioria’s latest start-up cafe.

If you would like to find out how we can support you and your business in it’s marketing development, lets chat today! Creative Director, Jo Foster or Senior Creative, Nik Sweeney direct on 03 308 6272.