Brief - Website - JFM Creatives

*Name

*Email

Welcome to the first stage of your website development with JFM Creatives. The purpose of this website brief, is to help us gather important information and insights for the development of your website. Your reply will help us gain valuable insight on your company, the business you conduct, your customers, as well as your taste and personal preferences. Most importantly, your replies will help us formulate the goals your new website will be aiming to achieve.

*What is the aim of developing this website?
Is it the first version, or are you looking to redesign your existing site? If you want your site to undergo a redesign, describe the things you don’t like and wish to see corrected. What are the practical goals you want your site to achieve?

*Do you have a specific goal/s for your website?
Eg. Generate x number of leads per month, grow your newsletter data base x number per month, reach x number of brochure downloads, x number of visitors to your website each month etc.

*What information are visitors seeking to gain/understand when they visit your website?
Tell us what are the common things people want/need to know about you, when they visit your website. Eg. Our address, phone number, specifics about a particular product or service, the process, costs etc. It might be different for different types of customers/website visitors.

Tell us about yourselves:
Give us the full name, its correct spelling, possible abbreviations, the common name to be used throughout the site, etc. If you have a slogan or a tagline, please include them, too.

What products/services do you provide?
List below the products and services you provide.

If you could provide free advice/insights/resource what could this be?
Often businesses are seeking to grow their data list or generate leads for their sales team to follow up. What advice, guides, resources etc could you provide that people would be willing to exchange their email address for?

Who are your dream customers? Target customer group 1
Describe for us your dream client, what the love about your business, products, service, what are their interests and hobbies, how old are they, where do the live.

Who are your dream customers? Target customer group 2
Describe for us your dream client, what the love about your business, products, service, what are their interests and hobbies, how old are they, where do the live.

Who are your dream customers? Target customer group 3
Describe for us your dream client, what the love about your business, products, service, what are their interests and hobbies, how old are they, where do the live.

Who are your competitors?
So we can make sure you stand out from them!

What sets you apart from your competitors?
What do you do differently than others, that your customers just love!

*List 3-5 websites you like: It is desirable that these websites represent companies from your business sphere. Try to mention why you like these sites, and note possible disadvantages, if any. List several websites you don’t like:
Try to go into detail concerning the features and qualities of these sites you find disadvantageous, and the possible reasons.

*Give us your idea of the colour scheme to be used when designing your new site.
If you have corporate identity elements, like a logo, a brand book, printed ads which you think we could use while working on the design, please mention this and deliver these materials to us.

*Characterize the mood and the associations you would like your new design to convey.

Is there anything else you would like to tell us?

Brief – Website

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