Precision Cutting – Brand Launch

? The Dream We were honoured to deliver a full rebrand for the fabulous Amanda and Josh O’Malley at Precision Cutting. This included logo and brand mark, collateral, signage, and website.

? The Recipe

The Precision Cutting icon has been carefully crafted to represent the quality and premium precision of the steel plate construction at Precision Cutting. The custom stylised ‘P’ icon creates a visual of cutting line work which represents precision, production, and excellence. These visual identities tie to the company values which are driven to achieve the best performance. The colours and gradient we have chosen are drawn from the tempering process. The rich tones of blue convey the feeling of stability, trust, loyalty, precision, and intellect. The full stop makes the brand name an absolute statement. It gives a feeling of assurance and confidence in the quality of their work.

?The Magic

The result is a brand that their whole team and community is proud of, and not to mention a handful of new clients!

*Consistent brand communication across all their collateral and channels

*Improved company reputation and visibility in the marketplace

*Ongoing access to support with all brand updates and marketing needs

New brand launch – Papawai Farms

“Jo and the team at JFM were amazing to deal with and are very professional.  Having never done anything like this before, they made the process so easy.

It didn’t matter that we farm in the North Island, they took the time to ask questions to get know us, our family and the business. With emails, skype, and telephone conversations, these were made to look like it was no hassle for the team.

The ideas they came up with were very exciting for us.  JFM took us to another level and we are getting many positive comments. They got us excited about promoting our business.”

Helen Ellis – Papawai Farms

We were honored to have crafted a fresh brand identity for Papawai Farms, a fabulous award-winning family farming operation in the sunny Central Hawke’s Bay.

It was a true pleasure to work alongside Helen and her family to craft a unique hand-drawn icon representative of their family farming values and a range and supporting marketing tools such as business cards and apparel illustrations. We love getting to know and understand the leaders behind businesses and crafting memorable logos and brands which set them apart today and into the future. If you or someone you know is interested in finding out about how to brand or rebrand their business, feel free to book here and arrange a complimentary 20-minute insight session today.