After nearly two decades of bringing ideas, businesses and brands to life through graphic design, I’ve made the decision to step away from graphic design services and focus on my true creative passion — photography.

Since 2007, it has been an absolute privilege to work alongside so many wonderful businesses, watching ideas become brands, brands evolve and businesses grow.

I’m incredibly proud of what we’ve created together and deeply grateful to every client who trusted me with their vision over the years.

But sometimes, it’s time to turn the page.After nearly two decades of bringing ideas, businesses and brands to life through graphic design, I’ve made the decision to step away from graphic design services and focus on my true creative passion — photography.

Since 2007, it has been an absolute privilege to work alongside so many wonderful businesses, watching ideas become brands, brands evolve and businesses grow.

I’m incredibly proud of what we’ve created together and deeply grateful to every client who trusted me with their vision over the years.

But sometimes, it’s time to turn the page.

It’s time for me to fly in a new direction.

Photography has always been the place where my heart feels most alive.

There is something incredibly powerful about creating an image that captures a person, a moment, a story or a legacy — something that can be felt long after the photograph was taken.

So, rather than dividing my creative energy between design and photography, I’m choosing to follow that feeling and give photography my full attention.

Joanne McCloy Photography is where my next chapter begins.

Looking for ongoing graphic design support?

While I’m stepping away from graphic design, I’m delighted to be able to connect you with people I know and trust.

Concept of the Good — Erin Stewart

Erin has been part of my creative world and is available to continue supporting you with your graphic design needs. She will have access to my existing server of files, allowing her to work with your established brand assets.

Erin Stewart
Concept of the Good
erin@conceptofthegood.co.nz
021 450 745
concepofthegood.co.nz

Website updates and hosting.

I will continue as usual, providing website updates and maintenance services. Email: jo@jfm.co.nz

Thank you for being part of the journey.

Nineteen years is a long time in business, and I don’t take for granted the incredible people I’ve had the privilege of working with along the way.

Thank you for trusting me with your brands, your ideas and your businesses. Thank you for the conversations, the projects, the laughs, the deadlines and all the wonderful creative adventures.

It’s been an absolute pleasure.

And now, with a full heart and plenty of excitement for what lies ahead…

I’m off to fly in a new direction. ✨

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