Trusts For The Next Generation
We were tasked by New Zealand Trustee Services (NZTS) with helping people to view an old concept with a new lens.
Inheritance Trusts had historical connotations around mortality, and death – mainly due to its’ namesake.
But in actual fact, these Trusts benefit lives in the here and now – and across generations.
So we coined the term NextGen.
NextGen is inspired by the Pepsi-Cola soft drink advertising campaign ‘Pepsi Generation’ which has been in effect from 1963 to the current day.
It works for NZTS as a brand that can appeal to the parent who seeks to protect the next generation – and the child who will reap the benefits of the NextGen Trust.
Did you know inheritance trusts could benefit your kids while you’re still living?