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Trusts For The Next Generation

We were tasked by New Zealand Trustee Services (NZTS) with helping people to view an old concept with a new lens.

Inheritance Trusts had historical connotations around mortality, and death – mainly due to its’ namesake.

But in actual fact, these Trusts benefit lives in the here and now – and across generations.

So we coined the term NextGen.

NextGen is inspired by the Pepsi-Cola soft drink advertising campaign ‘Pepsi Generation’ which has been in effect from 1963 to the current day.

It works for NZTS as a brand that can appeal to the parent who seeks to protect the next generation – and the child who will reap the benefits of the NextGen Trust.

Did you know inheritance trusts could benefit your kids while you’re still living?