Negative space takes center stage in current packaging design trends, according to Stylesight in its Prints & Graphics.
This “Minimal Mind” graphic design trend favors immaculate white space and minimal graphics over decorative graphic design elements.
“Pristine packaging alludes an über contemporary feel,” states Stylesight.
Additional design elements that define this trend include:
– Immaculate white is used as a basis for all materials and packaging
– Minimal graphics and type
– Pure and simple branding
– New organic approach
– Small and subtle pops of color appear through paint drips, tiny circles, type and simple illustrations