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The power of colour

The power of colour

Colour is the catalyst that can spark the sale, define the space and create the magic and the mood.

When designing any product, knowing what colours to use is critical to your success. Brands and colours are inextricably linked because colour offers an instantaneous method for conveying meaning and message without words.

Colour is the visual component people remember most about a brand followed closely by shapes/symbols then numbers and finally words. For example, the real McDonald’s is easy to detect in the image above. Many of the most recognisable brands in the world rely on colour as a key factor in their instant recognition.

See for yourself and take the “Recognisable Brands Test”, click here.

Why Colour Matters

Research has reinforced that 60% of the time people will decide if they are attracted or not to a message – based on colour alone! Colour increases brand recognition by up to 80 percent. (Source: University of Loyola, Maryland study)

An example of Colour Branding Natural and Universal Colour Symbolism for Brands FedEx’s two different colour schemes are the best examples of the “universal” symbolism of colors. Green communicates ground services; orange communicates the high energy and speed of air transportation.