This van came to us feeling a little lacklustre about its looks. Van’s work hard – so they deserve to look and feel fabulous. This van is now full of life and energy, exceeding expectations and helping out where it can.
The van was an outcome of a full brand identity refresh for Stu Bell Construction.
The design team at JFM created a new logo concept with a stylised and knotted ‘S’ & ‘B’ creating a simple and memorable icon. A gradient of blue creates a sense of security and sophistication. The new logo is now being rolled out across vehicles, apparel, business cards and other marketing collateral.
