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Connect with your audience in a genuine way

The year of genuine imagery

For a long time, the web has been suffering from cheesy and fake looking stock photography with super happy people wearing perfect smiles and suits. Thanks to communities, like Unsplash, Picjumbo, Death to the Stock Photo, designers now can utilise beautiful and, most importantly, natural looking photos for their web designs or blog posts. 

We’ve seen many websites using photos from Unsplash and it simply looks amazing.  “Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to “jazz up” Web pages.” – Nielsen Norman Group  The Nielsen Norman Group eyetracking studies have shown that people generally ignore cheesy and artificial looking photos. However, 2016 is the year of genuine imagery and you should take advantage of using real photos to connect with your audience in a genuine way.