Responsive Logos in Hot Demand
It’s been 10 years since responsive design began to revolutionise the web, and since then it has become the industry standard.
The rapid rise of mobile browsing has created critical usability issues for traditional websites. Designers began experimenting with ways to make designs adapt to the user’s device as a one-website-fits-all solution. This laid the groundwork for what would become known as “responsive design.”
The idea of altering logos to meet the same user demands has largely remained unthinkable… until now. Companies have been refreshing their logos into modern, simplified versions over the past few years and responsive logo design is the logical next step in meeting the demands of today.
Digital and interaction designer Joe Harrison created an experimental project called “Responsive Logos” to explore the creation of scalable logos for some of the world’s biggest brands.