One tricky thing about vehicle graphics is that the message is often moving towards or away from the viewer, always at perfectly road-legal speeds, officer. So the message needs to attract attention from a distance and leave the viewer with a positive impression once the vehicle has moved along.

Another tricky thing about vehicle graphics is making sure a design that looks perfect on a one-dimensional computer screen, will still look great when wrapped around the contours of real-world vehicle panels. Part of solving that problem is designing graphics that work in harmony with the angles of the vehicle shape. But ultimately, achieving a beautifully finished vehicle graphic comes down to working with an excellent signwriter who can take the designer’s artwork and literally make it measure up against the full-scale challenges of panel curves, door gaps, handles, and badges.

A picture paints a thousand words, and we designers love the opportunity to use great photos as the central focus of a communication piece. Lucky for us, the team at Jackson Holmes has taken some wonderful images which really help to explain the reality of their business. By selecting a few key images and carefully blending them together, we were able to create a lively visual story about the Jackson Holmes supplementary feed service, and, on a moving billboard, this was much more engaging than a full written explanation would ever be.

JFM is delighted with the final result.