The Dream

Sean Lysaght and Glenn Stone tasked us with creating an iconic brand for the evolution of GSI Insurance Brokers. We didn’t just create a logo, we created a brand strategy and identity to be proud of.

The Recipe

The rich deep tones of blue convey the feeling of stability, strength, trust, loyalty, and intellect. Additionally, the tones of yellow gold give the feeling of confidence, optimism and enthusiasm. GSI are part of their clients’ team as their trusted advisor. The GSI icon has been carefully crafted into a refined stylised owl. The owl as a unique brand mark symbolises wisdom, intuition, and guidance. An owl possesses the ability to see what others do not see.

The Magic

It was both an honour and pleasure to craft the strategy, artwork, digital and print collateral for GSI. The result is a brand that reflects the true value of the GSI service whilst GSI’s network and clients have remarked; they’re suitably impressed!

• Consistent brand communication across all their collateral and channels

• Improved company reputation and visibility in the marketplace

• Ongoing access to support with all brand updates and marketing needs