JFM attends Marketing to the Rural Sector Conference for 2014
Jo and Hayden were lucky enough to attend the Annual Marketing to the Rural Sector conference in Auckland last month
Speakers from businesses such as Fonterra, Humes, Waikato Milking Systems, Landcorp, Dairy NZ and many more presented on their take to ‘marketing to the rural sector’.
The top 3 themes that were highlighted were:
• Farmers aren’t stupid. Don’t treat them like they are.
• Technology use – Video & internet.
• Understand their needs first, before selling. They don’t just buy for a reason. It’s a tactical thought process, involving trust and experience. Not the latest and greatest.
We would love to share a coffee and discuss more in depth with you, and how it might give your business the marketing edge. Give as a yodel and lets talk business!
