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JFM E News August 2014 – JFM Update

August. The 8th month of the year. Where is 2014 going?

The good news is that the days are getting longer, and we are working our way towards another summer! This month we thought we would share a marketing piece from our friendly Australian neighbours.

Automotive marketers, the bar has been raised, because David Johns of Australian agency Chimney has put together a stunner of an ad to sell his 1999 Holden Barina.

With flames coming from its tyres, it is “style redefined” and “luxury redefined”. We wouldn’t argue with that. It has “matching seats” too. He’s also created a website to show off some digital skills and showcase the car further. And the clip has been popular, racking up over 800,000 views and being featured on a range of websites.

Perhaps its time for your business to take a step out of the box. Time for something different? We’re ready to help!