We’re stronger together

Firstly I trust you and your family stay safe and well. My thoughts are with you all as we all navigate through this new phase of business and beyond.

It’s business as usual here at JFM Creatives, and I would like you to know if we’re currently working on a project for you, this will continue on as normal. 

We’re here to fully support you through these times, helping you to update and communicate with your clients and network in the form most appropriate for you.  As the dust starts to settle and some staff is working from home, you might be thinking about what can do now. 

Not sure what you could be doing right now? Here are a few ideas to get you started;

  • Update your website home and contact page to confirm your current business operational status, hours, points of contact, service expectations etc
  • Create a client or network newsletter or set up Mailchimp so you can communicate as and when required to your clients.  An email group can be great too
  • Update social media graphics to reflect your current offer/brand building
  • Google place – check yours is updated with your current hours and points of contact
  • Social media channels – check contact details and about sections are up to date
  • Pin a post to the top of your Facebook page which features your latest update
  • Group chat with your team/clients/suppliers – so everyone’s informed and updated
  • If you can connect with clients virtually, book appointments online (Microsoft bookings, Timely, Acuity are all great) or connect with them via Skype or Zoom
  • Create a daily focus within your team, to keep everyone connected and engaged. Voxer is great for those who love talking, typing, sharing images…  something for every type of communicator
  • Create video tutorials on products and services or even a company update.  Loom is a fabulous platform
  • Database cleanse – what no one truly loves doing, but it allows you to easily and effectively communicate
  • Check answerphone messages are updated with the latest contact points and directions – including mobiles for staff who are on leave or working reduced hours, along with out of office replies
  • If you have on-line booking software for face to face meetings/appointments – check the status of these links
  • Lastly, there will be plenty more things to check-in with, as the days go by… 

What’s staying the same?

The business model at JFM Creatives is virtual and continues as normal. All my virtual team, have the resources and virtual software platforms to carry out any project like normal for you.  My team happens to be around the country – Sam (Christchurch), Teesha & Taryn (Wellington), Terry (Napier) are all safe, well, and ready to help and support you.

If you would like to update your website, communicate with your customers, or talk click my email link below and then we can quickly get your update or new project underway.  Email –   jo@jfm.co.nz.

What’s changing?

Maybe rather than meeting in person we can connect on a video Zoom call?  That’s about all that will be changing around how we might work together.

How will you and your teams maximise this time?

Already for some, this moment in time is creating superb focused planning space and for others project team brainstorming sessions are getting underway, to kick start those projects you know are so very important (for one client that’s an eCommerce store).  As the old adage goes, it’s not what you have, it’s what you do with what you have, that counts… 

Stay safe, keep well and be kind.  Kia Kaha.

Jo x

Mob: 027 292 5004

Click here to schedule a time to connect on Zoom over the next few days and weeks ahead. Even just to chat and have a laugh!

P.S.

(At the close of day 1 yesterday, my son Ryan had created the first pillow mountain, and indoor “camp out” as he calls it).  I think Terry summed it up the best… “It’s like sheltering for a cyclone, except the mess is all indoors!”. 

Ara Students See Behind The Scenes

It was a real pleasure hosting students from the Ashburton branch of Ara Institute of Canterbury twice this year. Students learnt real life work examples and career journeys from the team at JFM Marketing & Design.

These students are studying the New Zealand Certificate in Foundation Skills. The Ara Institute of Canterbury foundation programmes are the stepping stones to further study or to a new career.
What students said:
“To the team, I found you inspiring, and have a fresh perspective on the world of marketing. Thank you Jo and team”
– Mary

“I really enjoyed your awesome bubbly personality and hearing how you got to where you are today in your business”
– Nicky

Getting On With Google

Google Analytics

If you were a fly on the wall in the JFM studio you’d hear us throw these three letters around a bit – SEO. So what are we on about?

Essentially, SEO or Search Engine Optimisation is how we improve your website’s ranking with search engines such as Google. When designing websites we make your design beautifully intuitive, get your images jusssst right and craft text laden with keywords.

We work to make your entire site easily picked up by search engines and the humans behind the screen doing the clicking. Google is really clever. It prefers to showcase sites with logical design, professional images and sophisticated copywriting.

Google also likes websites that are shared by other sites and that are easily shareable. That means updating your website with fresh, high quality content that people love is essential to winning over Google.

Does your website copy need some SEO love?

250 Local Women Inspired

Womans Day Breakfast

We had the great pleasure of attending Zonta Ashburton’s 22nd annual breakfast at Hotel Ashburton in March.

More than 250 local women were inspired to take time for themselves and absorb an empowering talk by comedian and commentator Michelle a’Court.

Michelle’s key message was to focus on three key pillars in life. Michelle admits she does not have a perfect balance herself, but its something to strive for:

“Something to fight for, something to look forward to and someone to love….”

What do you think?