Precision Cutting – Brand Launch

? The Dream We were honoured to deliver a full rebrand for the fabulous Amanda and Josh O’Malley at Precision Cutting. This included logo and brand mark, collateral, signage, and website.

? The Recipe

The Precision Cutting icon has been carefully crafted to represent the quality and premium precision of the steel plate construction at Precision Cutting. The custom stylised ‘P’ icon creates a visual of cutting line work which represents precision, production, and excellence. These visual identities tie to the company values which are driven to achieve the best performance. The colours and gradient we have chosen are drawn from the tempering process. The rich tones of blue convey the feeling of stability, trust, loyalty, precision, and intellect. The full stop makes the brand name an absolute statement. It gives a feeling of assurance and confidence in the quality of their work.

?The Magic

The result is a brand that their whole team and community is proud of, and not to mention a handful of new clients!

*Consistent brand communication across all their collateral and channels

*Improved company reputation and visibility in the marketplace

*Ongoing access to support with all brand updates and marketing needs

A Fairlie Big Day

Woodleys Signage

It’s said to be the biggest one day A&P show in New Zealand attracting between 12-15,000 people. The annual MacKenzie A&P Show (aka Fairlie Show) was held on Easter Monday.

We provided eye catching signage and created a new customer journey for our client, Woodleys. It worked a charm and garnered a great response for them.

Our aim was to entice small children to drag their parents (lovingly) by the hand into the site for photos and to let them know about the famous Woodleys lolly scramble.

Our strategy was based on bringing forward the family-centric values at the core of Woodleys business combined with deep understanding of consumer behaviour at trade shows.

Consider us your first point of call for trade show signage, we have plenty of tricks up our sleeve.

Stu Bell Construction: Van Gets a Makeover

JFM Marketing + Design - Stu Bell Construction | Van Signage

This van came to us feeling a little lacklustre about its looks. Van’s work hard – so they deserve to look and feel fabulous. This van is now full of life and energy, exceeding expectations and helping out where it can.

The van was an outcome of a full brand identity refresh for Stu Bell Construction.

The design team at JFM created a new logo concept with a stylised and knotted ‘S’ & ‘B’ creating a simple and memorable icon. A gradient of blue creates a sense of security and sophistication. The new logo is now being rolled out across vehicles, apparel, business cards and other marketing collateral.

When Nature Called: EcoRestroom

JFM Marketing + Design - Eco Restroom | Logo & Signage

Have you ever been to an event or special location and the unsightly restrooms forced you to rate the experience much lower?

Or maybe you’ve encountered some fabulous restrooms that made a great impression on you!?

That’s why Silk Estate created EcoRestrooms. Silk Estate offers luxurious wedding marquees with sophisticated furniture and finishing’s. Owner Toni May took on the challenge to create a restroom to add, not detract, from her client’s overall experience.

EcoRestrooms provides transportable restroom solutions as an alternative to the typical Portaloos. These restrooms are not only eco-friendly but the idea is to impress guests of sophisticated events such as weddings, parties, sports or corporate get-togethers.

As a team we coined the brand name. Then the creative treatment of overlaid soft green foliage and ferns visually communicate the eco friendly properties of the unit. If you look closely, the artwork blends fluidly between the external and internal walls. The tropical leaves give the restroom a feeling its surrounded by nature and allows it to blend in with the scenery. Our visual message was a back to nature focus and kiwi in style.

A Renewed Energy for Juice Signs

JFM Marketing + Design - Juice Signs & Design Logo

Our brief was to create a brand identity with renewed style and presence for Juice Signs, previously known as Plus Signs. With new owners, the business is entering the next phase of life and JFM believes the evolution is supported by the new name ‘Juice’ – Justin’s nickname.

The business is to be positioned as contemporary, scalable and a fresh thinker in the signage market. The identity needed to be eye catching and memorable while still being minimal readable and functional in a variety of applications.

Clients Emma and Justin particularly like classic black, simplicity and the style of renowned street artist Bansky. Bringing their personal preferences to the brand adds authenticity and personality.