New brand launch – Papawai Farms

“Jo and the team at JFM were amazing to deal with and are very professional.  Having never done anything like this before, they made the process so easy.

It didn’t matter that we farm in the North Island, they took the time to ask questions to get know us, our family and the business. With emails, skype, and telephone conversations, these were made to look like it was no hassle for the team.

The ideas they came up with were very exciting for us.  JFM took us to another level and we are getting many positive comments. They got us excited about promoting our business.”

Helen Ellis – Papawai Farms

We were honored to have crafted a fresh brand identity for Papawai Farms, a fabulous award-winning family farming operation in the sunny Central Hawke’s Bay.

It was a true pleasure to work alongside Helen and her family to craft a unique hand-drawn icon representative of their family farming values and a range and supporting marketing tools such as business cards and apparel illustrations. We love getting to know and understand the leaders behind businesses and crafting memorable logos and brands which set them apart today and into the future. If you or someone you know is interested in finding out about how to brand or rebrand their business, feel free to book here https://buff.ly/2MZpIDm and arrange a complimentary 20-minute insight session today.

Growth & innovation

Mainland Minerals, one of our long term clients is always focused on adding value to their farming clients. Recently we were tasked with crafting a print and electronic promotional flyer their sales team could utilise to promote one of the latest product innovations.

Having come from a farming family, Jo McCloy, JFM’s creative director brings to the table agribusiness farming insight that can help present products and services in a manner farmers respond to. If you would like some help with marketing to the rural sector, feel free to book a call with Jo here https://buff.ly/2MZpIDm and arrange a complimentary 20-minute insight session

High Detail Vintage

The lavish vintage trend will remain strong throughout 2018. Though it may contradict the also trending minimalism, finely crafted logos/illustrations are timeless. Brands are looking to achieve that top-shelf look which can provide distinction and sophistication and this is the perfect style for that!

This isn’t for everyone, but the food and beverage industries have been showcasing this stylish trend for years with breathtaking results. Artisan, organic and natural product brands are loving this trend, using it to give products that hand crafted and wholesome feeling.

Check out the amazing design by Martis Lupus, Hive – Agency and MANTSA®.

Strong Headlines + Outstanding Logo Font

Mont is a geometric sans serif consisting of 10 weights ranging from Hairline to Black with matching italics. The balanced characteristic of Mont with unique details, such as the pointed “t” and the prominent x-height makes it perfect for strong headlines and outstanding logos, but also suitable for long text.

The typeface’s versatility and merits make it easy to confront any graphic design challenge – web, print, motion graphics etc.

Want to find out more? Click here!

Responsive Logos in Hot Demand

It’s been 10 years since responsive design began to revolutionise the web, and since then it has become the industry standard.

The rapid rise of mobile browsing has created critical usability issues for traditional websites. Designers began experimenting with ways to make designs adapt to the user’s device as a one-website-fits-all solution. This laid the groundwork for what would become known as “responsive design.”

The idea of altering logos to meet the same user demands has largely remained unthinkable… until now. Companies have been refreshing their logos into modern, simplified versions over the past few years and responsive logo design is the logical next step in meeting the demands of today.

Digital and interaction designer Joe Harrison created an experimental project called “Responsive Logos” to explore the creation of scalable logos for some of the world’s biggest brands.

Colour That Influences Our World

Pantone Present colour of 2018 – Ultra Violet Pantone® 18-3838!

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

The Art of Colour Forecasting

Although Pantone’s Colour of the Year is widely anticipated and supported by a number of industries (Sephora on makeup, JC Penney on a bed-and-bath collection, Lowes on paints, and Room Copenhagen with accessories), the science behind it is still obscure. As Pantone senior vice president Ron Potesky said, “The complexity of the logic behind Color of the Year is greater than interior design or fashion—it’s a forecast, a reflection of what’s happening in the world.”

The process of colour forecasting is not a simple one, although it’s highly subjective in nature. For months on end, the Pantone team gathers what they call “proof points” from all over the world. They go to car shows, runways, decorator showcases, and other important events that define culture and lifestyle. They try to make sense of meaningful overlaps so they can distill the mood and state of the times into a single colour.

Want to find to more about Pantone® Ultra Violet, click here!