We’re stronger together

Firstly I trust you and your family stay safe and well. My thoughts are with you all as we all navigate through this new phase of business and beyond.

It’s business as usual here at JFM Creatives, and I would like you to know if we’re currently working on a project for you, this will continue on as normal. 

We’re here to fully support you through these times, helping you to update and communicate with your clients and network in the form most appropriate for you.  As the dust starts to settle and some staff is working from home, you might be thinking about what can do now. 

Not sure what you could be doing right now? Here are a few ideas to get you started;

  • Update your website home and contact page to confirm your current business operational status, hours, points of contact, service expectations etc
  • Create a client or network newsletter or set up Mailchimp so you can communicate as and when required to your clients.  An email group can be great too
  • Update social media graphics to reflect your current offer/brand building
  • Google place – check yours is updated with your current hours and points of contact
  • Social media channels – check contact details and about sections are up to date
  • Pin a post to the top of your Facebook page which features your latest update
  • Group chat with your team/clients/suppliers – so everyone’s informed and updated
  • If you can connect with clients virtually, book appointments online (Microsoft bookings, Timely, Acuity are all great) or connect with them via Skype or Zoom
  • Create a daily focus within your team, to keep everyone connected and engaged. Voxer is great for those who love talking, typing, sharing images…  something for every type of communicator
  • Create video tutorials on products and services or even a company update.  Loom is a fabulous platform
  • Database cleanse – what no one truly loves doing, but it allows you to easily and effectively communicate
  • Check answerphone messages are updated with the latest contact points and directions – including mobiles for staff who are on leave or working reduced hours, along with out of office replies
  • If you have on-line booking software for face to face meetings/appointments – check the status of these links
  • Lastly, there will be plenty more things to check-in with, as the days go by… 

What’s staying the same?

The business model at JFM Creatives is virtual and continues as normal. All my virtual team, have the resources and virtual software platforms to carry out any project like normal for you.  My team happens to be around the country – Sam (Christchurch), Teesha & Taryn (Wellington), Terry (Napier) are all safe, well, and ready to help and support you.

If you would like to update your website, communicate with your customers, or talk click my email link below and then we can quickly get your update or new project underway.  Email –   jo@jfm.co.nz.

What’s changing?

Maybe rather than meeting in person we can connect on a video Zoom call?  That’s about all that will be changing around how we might work together.

How will you and your teams maximise this time?

Already for some, this moment in time is creating superb focused planning space and for others project team brainstorming sessions are getting underway, to kick start those projects you know are so very important (for one client that’s an eCommerce store).  As the old adage goes, it’s not what you have, it’s what you do with what you have, that counts… 

Stay safe, keep well and be kind.  Kia Kaha.

Jo x

Mob: 027 292 5004

Click here to schedule a time to connect on Zoom over the next few days and weeks ahead. Even just to chat and have a laugh!

P.S.

(At the close of day 1 yesterday, my son Ryan had created the first pillow mountain, and indoor “camp out” as he calls it).  I think Terry summed it up the best… “It’s like sheltering for a cyclone, except the mess is all indoors!”. 

Tips for crafting Covid-19 updates

If you’re going to be sending out some comms to your clients or internal team here are a couple of quick tips:

  • Start your message out positive
  • Keep your message calm but not dull
  • Make it clear what you’re asking them to do, if anything.  (It might be info only, tips and tricks, book a call to discuss revised budgets etc)
  • Make it easy for them to connect with you – skype/zoom details/links, contact numbers
  • Include as much information as you need to on your update, but no more.  Many are overwhelmed
  • It can be a time for some industries to over-communicate, even daily, and others it might be just one or two updates over the journey
  • Tailor content to the industry if required, to increase the intimacy of the information 

Most importantly send personal emails, text messages and phone calls, when a mass update is not required.  The personal touch of checking in and making sure those important to you are well, will be long remembered…

Let’s get creative during and post lockdown!

Strong communities are forged by kind and compassionate people working together. I’m hearing amazing stories already, from some of my clients on how they’re taking care of their people and I congratulate you. 

The rule of reciprocity states, if you give something to someone, they feel obligated to give something back, and I know you’ll be amazed how their kindness will show up not only to you but your customers in the future.

It is essential we all work together and support each other on this “new voyage” both in business and also personally. For some that will mean thinking outside the box and getting creative on how they do business and for others, there will be the adventure of keeping families entertained whilst juggling work commitments.

My team will be sharing with you daily on our Facebook page, one of our magic moments from the day.  And no doubt some of the antics will resonate, inspire or even just make you smile. 

JFM Facebook   |  JFM Instagram

Precision Cutting – Brand Launch

? The Dream We were honoured to deliver a full rebrand for the fabulous Amanda and Josh O’Malley at Precision Cutting. This included logo and brand mark, collateral, signage, and website.

? The Recipe

The Precision Cutting icon has been carefully crafted to represent the quality and premium precision of the steel plate construction at Precision Cutting. The custom stylised ‘P’ icon creates a visual of cutting line work which represents precision, production, and excellence. These visual identities tie to the company values which are driven to achieve the best performance. The colours and gradient we have chosen are drawn from the tempering process. The rich tones of blue convey the feeling of stability, trust, loyalty, precision, and intellect. The full stop makes the brand name an absolute statement. It gives a feeling of assurance and confidence in the quality of their work.

?The Magic

The result is a brand that their whole team and community is proud of, and not to mention a handful of new clients!

*Consistent brand communication across all their collateral and channels

*Improved company reputation and visibility in the marketplace

*Ongoing access to support with all brand updates and marketing needs