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Autumn 2019

Wow, 2019 has been a colourful and exciting whirlwind here at JFM, what about for you? We have farewells, celebrations, welcomes and some very exciting showcase work to share with you. 

Our rebrand has injected so much new energy into our creative studio and we are all feeling a great sense of momentum from this. How would you like some of our magic dust sprinkled your way?

We would love to hear your next big idea to help you get it off the ground.

Go Well,

Jo McCloy,
Managing Director
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Welcome to Tracy and Rosemary

We are super lucky to have two new talented team members join the JFM in-studio team this year. Tracy is our Communications and Operations Manager who started in January and Rosemary is our new Senior Creative who started in May. These superstars have already brought so much passion and expertise to JFM that we feel like they’ve been part of the JFM family forever!

Learn More About Tracy & Rosemary
The Making Of: An Iconic Brand
Sean Lysaght and Glenn Stone tasked us with creating an iconic brand for the evolution of GSI Insurance Brokers. We didn’t just create a logo, we created a brand strategy and identity to be proud of.

The rich deep tones of blue convey the feeling of stability, strength, trust, loyalty, and intellect. Additionally, the tones of yellow gold give the feeling of confidence, optimism and enthusiasm. GSI are part of their clients’ team as their trusted advisor. The GSI icon has been carefully crafted into a refined stylised owl. The owl as a unique brand mark symbolises wisdom, intuition, and guidance. An owl possesses the ability to see what others do not see.

It was both an honour and pleasure to craft the strategy, artwork, digital and print collateral for GSI. The result is a brand that reflects the true value of the GSI service whilst GSI’s network and clients have remarked; they’re suitably impressed!

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New Horizons for NZFTS
Our fantastic clients from New Zealand Foreign Trustee Services (NZFTS) came to us for a fresh new brand to align with their exciting new global direction. They wanted something that looks to the future and that represents New Zealand on the world stage.

Our creative brand strategy and identity then began. The tones of blue instill a sense of trust and the memorable brand mark can be viewed as a stylised shape of New Zealand’s land, or an arrow pointing to the future. The lines also draw on associations with the New Zealand flag, bonding the icon with overseas representations of NZFTS services.

Alongside their iconic new brand mark, we refreshed their website, LinkedIn pages and collateral. We also crafted an international brochure along with specialised translation for the Chinese market.

It has been a pleasure to be a part of Jonathan and Penny Cron’s continued global growth and expansion. The result of our work is a new found confidence in their brand and exciting new clients in exotic overseas markets.

Visit the NZFTS Website
Precisely, For Precision
We were honoured to deliver a full rebrand for the fabulous Amanda and Josh O’Malley at Precision Cutting. This included logo and brand mark, collateral, signage and website.

The Precision Cutting icon has been carefully crafted to represent the quality and premium precision of the steel plate construction at Precision Cutting. The custom stylised ‘P’ icon creates a visual of cutting line work which represents precision, production and excellence. These visual identities tie to the company values which are driven to achieve the best performance.

The colours and gradient we have chosen are drawn from the tempering process. The rich tones of blue convey the feeling of stability, trust, loyalty, precision and intellect. The full stop makes the brand name an absolute statement. It gives a feeling of assurance and confidence in the quality of their work.

The result is a brand that their whole team and community is proud of, and not to mention a handful of new clients!

Visit the Precision Cutting Website
The Roots of DNA Hairdressing
DNA Hairdressing Testimonial
Get The Scoop On JFM Web Design
We were thrilled when Kim from Mid Canterbury salon DNA Hairdressing approached us for a website refresh. Then we were over the moon with the amazing testimonial Kim kindly let us capture on video. Watch it by clicking the preview above.

DNA had evolved so they asked us to refresh their website to show their superior offering in the marketplace. They needed a beautiful, yet functional website. We designed a website that shows them as leaders in their industry. We conducted keyword research and wrote SEO copy to help them stay in favour with Google search.

They now have a clean website, clarity and content that’s high quality and can be used over and again in their digital channels and collateral.

Visit the DNA Hairdressing Website
Jo’s Rebrand Journey

Last month we interviewed Jo to get the scoop on why she rebranded JFM and how she did it. The interview was published in the Ashburton Guardian. Read below for one of the key takeaways from Jo’s interview.
“Branding is showing that we are clear about what we truly desire and crafting this exact vision into reality for yourself. It’s about holding up the mirror and being honest with yourself and saying, ‘for my fire to be lit every day I need to be making a meaningful contribution’. So ask yourself, does my brand inspire me to do that?”⠀
More Insights On Jo’s Instagram
Sign Network JFM Rebrand
Watch How Our Signage Was Created