Trusts For The Next Generation

We were tasked by New Zealand Trustee Services (NZTS) with helping people to view an old concept with a new lens.

Inheritance Trusts had historical connotations around mortality, and death – mainly due to its’ namesake.

But in actual fact, these Trusts benefit lives in the here and now – and across generations.

So we coined the term NextGen.

NextGen is inspired by the Pepsi-Cola soft drink advertising campaign ‘Pepsi Generation’ which has been in effect from 1963 to the current day.

It works for NZTS as a brand that can appeal to the parent who seeks to protect the next generation – and the child who will reap the benefits of the NextGen Trust.

Did you know inheritance trusts could benefit your kids while you’re still living?

Ara Students See Behind The Scenes

It was a real pleasure hosting students from the Ashburton branch of Ara Institute of Canterbury twice this year. Students learnt real life work examples and career journeys from the team at JFM Marketing & Design.

These students are studying the New Zealand Certificate in Foundation Skills. The Ara Institute of Canterbury foundation programmes are the stepping stones to further study or to a new career.
What students said:
“To the team, I found you inspiring, and have a fresh perspective on the world of marketing. Thank you Jo and team”
– Mary

“I really enjoyed your awesome bubbly personality and hearing how you got to where you are today in your business”
– Nicky

JFM Featured In ‘Canterbury Today’ Magazine

Our creative director has featured in Canterbury Today Magazine on why having a digital strategy is essential.

Canterbury Today Magazine goes out to 11,245 business decision-makers from Nelson to Waimate – do you receive a copy? We fully recommend reading her entertaining and revealing commentary on social media!

Click here to read the full issue here with our article on Page 12 

Getting On With Google

Google Analytics

If you were a fly on the wall in the JFM studio you’d hear us throw these three letters around a bit – SEO. So what are we on about?

Essentially, SEO or Search Engine Optimisation is how we improve your website’s ranking with search engines such as Google. When designing websites we make your design beautifully intuitive, get your images jusssst right and craft text laden with keywords.

We work to make your entire site easily picked up by search engines and the humans behind the screen doing the clicking. Google is really clever. It prefers to showcase sites with logical design, professional images and sophisticated copywriting.

Google also likes websites that are shared by other sites and that are easily shareable. That means updating your website with fresh, high quality content that people love is essential to winning over Google.

Does your website copy need some SEO love?

A Fairlie Big Day

Woodleys Signage

It’s said to be the biggest one day A&P show in New Zealand attracting between 12-15,000 people. The annual MacKenzie A&P Show (aka Fairlie Show) was held on Easter Monday.

We provided eye catching signage and created a new customer journey for our client, Woodleys. It worked a charm and garnered a great response for them.

Our aim was to entice small children to drag their parents (lovingly) by the hand into the site for photos and to let them know about the famous Woodleys lolly scramble.

Our strategy was based on bringing forward the family-centric values at the core of Woodleys business combined with deep understanding of consumer behaviour at trade shows.

Consider us your first point of call for trade show signage, we have plenty of tricks up our sleeve.

Trusts & Trusted Advisors

NZTS Brochure

We were tasked with assisting the roll out of a nationwide, new initiative launch for our client New Zealand Trustee Services.

They’re launching a superhero team of specialists called TrustGuard. This new team is set to travel New Zealand supporting and educating people on new (and upcoming) Trust law reforms. In short, they’re helping Trustees and advisors ensure that their Trusts are compliant and robust.

It has been quite an honour acting as trusted advisors to some of the most trusted advisors in New Zealand.

We continue to support NZTS while they set out to prevent potential Trust crises that affect the lives of everyday kiwis.

You can be confident in our professionalism to work with sophisticated and sensitive information.

Phat Duck – Brew Bar + Kitchen

The Phat Duck Brand Identity

It has been our absolute pleasure to work on the new branding for the hottest, up and coming restaurant in Ashburton – The Phat Duck Brew Bar + Kitchen (formerly Robbie’s Ashburton).

They are the same loveable, local team – but will offer new: everything else.

They’re all about heart-warming fare and beverages in a family-friendly atmosphere welcoming everyone – because they’re passionate about our local community.

You won’t be eating like a bird at The Phat Duck. They serve quality, wholesome tucker in a clean, modern atmosphere.

They take to flocks of people and gaggles of kids like water off a ducks back and they’ve got something for everyone.

So go and take a gander, leave ya gumboots at the door, and they’ll have you feeling like a box of fluffy ducks.

Let us create you a modern, edgy new brand!

Welcome to Hannah!

Hannah’s youthful enthusiasm and positivity injects a light and bright vibe into the studio. She enjoys the variety of work that the new Office Support role at JFM brings her and the creativity that surrounds it.

For Hannah, marketing is what creates a world full of colours and options whether that is through fashion, art, design or media.

Hannah is currently a full-time student and you’ll also find her in the great outdoors playing hockey, rock climbing, hiking and running.

We’re so pleased to have you join us Hannah.

Please welcome us in joining Hannah to the JFM team!

BTS – Photographer Gets Photographed

Photography | Behind the scenes

We had a blast with Tegan Clark Photography having new pics done for our upcoming new website.

Your own professional business photos are considered assets in the marketing world. Stock images have their place but having your own photos adds a storytelling and authenticity that’s unmatched.

Not only do they make or break the way your website looks, but they showcase your brand at its best and can give you a lot of mileage. By mileage we mean, show those pics on all your own marketing collateral to attract and engage the audience you want.

We’re looking forward to showing you our new pics!

250 Local Women Inspired

Womans Day Breakfast

We had the great pleasure of attending Zonta Ashburton’s 22nd annual breakfast at Hotel Ashburton in March.

More than 250 local women were inspired to take time for themselves and absorb an empowering talk by comedian and commentator Michelle a’Court.

Michelle’s key message was to focus on three key pillars in life. Michelle admits she does not have a perfect balance herself, but its something to strive for:

“Something to fight for, something to look forward to and someone to love….”

What do you think?