How to avoid your customer visiting the website of a competitor?
61% of people who used their mobile devise to visit a website that was not optimized for mobile, visited the website of a competitor.
Studies have shown that the number of mobile users now exceeds the number of desktop users and on average people are spending two hours per day on their mobile device.
To accommodate for this shift in user behavior, Google have announced they will be changing their mobile search algorithm on 21st April 2015. This change will see only mobile optimised websites appear in the top results for searches made on mobile devices.
Click here to read more about Google’s mobile search changes.
That does it mean for your website?
If your website is not responsive for mobile devices it will no longer be prioritised in Google search results when using a mobile device. This will mean a decrease in the opportunities you have to get visitors to your website.
There’s so much to be said for making it easy for consumers to do business with you; make sure you’re doing all you can, to entice them to make contact with you before your competitor. If you would like to find out more, call Jo or Hannah on 03 308 6272, they’ll talk through what a responsive website might mean for your business.
