After managing every single role in her business from the CEO to the cleaner, Tracy’s experience with ecommerce and retail as a self-taught small business owner, has given her an extensive and humbling appreciation for the trials and tribulations that start-ups face on a day-to-day basis.
Relentless in her determination to figure things out, Tracy will pursue projects unrelentingly until she has conquered them in entirety. Only to then start immediately with the next one she has lined up. She particularly enjoys projects of a creative and design nature.
Tracy counts herself as immensely fortunate in having spent over 2 decades working with some of the most incredible people. All of who have in some shape or form, taught her, terrified her, humbled her and empowered her.
“Being a hairdresser taught me so much about people and how much value consumers place in the smallest of gestures and the consistency of small acts of service. You might have the most superior product, hottest location and most coveted brand. But if you don’t take the time to build a relationship with your customer, you won’t be getting their return business.”
Tracy has worked in a number of fields as she embarked on her entrepreneurial adventures. After 20 years with a rewarding and flourishing career as a hairdresser and salon owner, Tracy with the encouragement of her clients branched out.
After a baptism of fire as a freelance copywriter she hit the ecommerce ground running with zero experience or any proper understanding of the industry.
Self-taught and armed with a minute budget along with unwavering support from her husband, Tracy embraced the unknown head on. She has emerged with an abundance of new skills, awards for service and entrepreneurship, as well as stories to tell her grandchildren and 800 more grey hairs than when she started.
Tracy specialises in ecommerce, communications and design. She has a keen interest in analytics and the psychology of user behaviour. One of Tracy’s next goals is to learn more about video editing so she can create stunning visual stories. And to finish and publish her book that she has 8475159 drafts of.