Paveco offer high quality concrete products to clients and pride themselves on customer focused professionalism. When engaging JFM Marketing + Design, Paveco explained that it was time for a refresh. They were looking to develop a new modern brand that looked fresh, streamlined, memorable and made a statement in the market. The new brand had to still have connections to the original brand, so as not to confuse existing customers and to respect their 14-year history.
Considering these requirements, our creative designer modernized the font selection and introduced a new primary colour; rose gold. This colour represents classic elegance, sophistication and high quality finishes. The new logo and branding presents a professional, polished and contemporary face to the market. The font of the logo was still in uppercase to link it to the previous logo, and the tagline “Concrete, it’s what we do” was added to clarify the offering to new clients. Their original orange was considered and the new rose gold colour was the new rich, evolved colour.
A suite of new materials was created to support the launch of the new brand identity. This included new vehicle signage, building signage, stationery and a new website. These items all rolled out as one for a seamless process and hit the market at the same time. The website was designed to reflect their brand, quality products, values and their client-centric approach to doing business. A simple envelope is shown on every page which expands when clicked, making it easy for potential clients to get in touch. If you think it might be time for your business to be rebranded, contact us at JFM Marketing + Design.
