A Fairlie Big Day
It’s said to be the biggest one day A&P show in New Zealand attracting between 12-15,000 people. The annual MacKenzie A&P Show (aka Fairlie Show) was held on Easter Monday.
We provided eye catching signage and created a new customer journey for our client, Woodleys. It worked a charm and garnered a great response for them.
Our aim was to entice small children to drag their parents (lovingly) by the hand into the site for photos and to let them know about the famous Woodleys lolly scramble.
Our strategy was based on bringing forward the family-centric values at the core of Woodleys business combined with deep understanding of consumer behaviour at trade shows.
Consider us your first point of call for trade show signage, we have plenty of tricks up our sleeve.