When you are looking for information on a company, where do you go to look most of the time? If you answered Google, you join the majority of the population. Digital marketing mediums have taken off in popularity in the last decade and have become essential tools for all businesses. Below is a list of reasons you should have a website for your business:
- Accessibility: with a website, your business is accessible to the general public 24/7, often called your on-line shop window. Often people search for products and services they need outside of work hours. With a website they don’t need to call you; they can find out information and contact you via email when convenient to them.
- Visibility: when people type something into Google, such as local builders, hairdressers or butchers, the only people that will come up are people with websites. Without a website, you will not be seen but your competitors will be!
- First impressions are important: if a potential customer knows nothing about you, they will use a website to get their first impression and learn more about you. They will assess whether your website give the impression that you are trustworthy and credible. A potential client may also want to browse your product ranges and client testimonials before they engage your company.
- Sales / shopping cart: a website can also take on the role of sales person for you if you list products and e-commerce functionality is enabled. This can streamline your sales funnel and result in additional sales. It is also more convenient for people who are browsing your website who are looking to buy straight away.
All these reasons show the importance of a website but you should also keep in mind that you need to make sure your website is set up correctly and update it regularly to keep up with technology changes. This includes ensuring you have professional design, search engine optimization and that your website is mobile responsive (mobile phone usage now accounts for 69 percent of digital media time spent). At JFM Marketing + Design, we are experts at making all websites, whether you’re after a basic website or one with all the bells and whistles. Give us a call if you need a new one or to update an existing site.
