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JFM Marketing + Design - Social Media | Reactions

4 Easy Steps to Facebook Engagement

How would you like to create Facebook posts that make your audience smile, nod, and take action?

When creating posts for social media, try to remember the AIDA acronym. This stands for Attention, Interest, Desire and Action.

Attention
Grab people’s attention with a catchy headline, cheeky statement or question.

Interest
Get them interested by telling them a wee yarn that relates to them or highlights a problem they may have. Entertain, inform, inspire.

Desire
Increase their desire by showing them that you can solve their problem, or highlighting benefits. You could provide them with an influential thought.

Action
Finally use a call to action. Now that you have called them up and given the reader some value – you can ask them to return the favour by taking part! Ask them to join in, share a thought, welcome someone, direct message or shoutout to a friend.