Rotowiper’s brief to JFM was for a rebrand – they wanted to reinforce that they were the original company, not an imitation, and as such needed to ensure the image they were presenting was clean and professional at all times. JFM used the blue tone for the brand as all of Rotowiper’s machines were painted this colour, adding credibility to and inspiring confidence in the brand.
As part of the rebrand, JFM modernised the existing icon, added a new font and colour and developed additional design elements to be used across all print media and business stationary.
Brochures & Promotional Pamphlets Business Cards Brand Audit & Fresh Logo & Brand Identity Product Guides
