As one of New Zealand’s renowned John Deere, Nissan, & Holden dealerships Drummond & Etheridge had built a strong community connection. This proud family owned business history was a core focus and consideration on developing the modernised brand and associated advertising tools.
JFM created the D&E Drummond & Etheridge logo to be clean and easily recognisable in-line with the more corporate identity of the business. With a white background, it sits easily on anything from print adverts to stationary to vehicle signage and even looks at home in the most unlikely of places, including on the blimp above.
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