HUBBARDS "PINK ROLLER" CAMPAIGN SUCCESS

Visit this link and see the roller on TV One News - Sunday 17th Jan 2010 http://tvnz.co.nz/national-news/farm-machinery-in-pink-ashburton-3331220

Mid Canterbury-based agricultural equipment business Hubbards Cultivation is enjoying a stack of media attention, thanks to a novel idea and a mega media drive.

Hubbards Cultivation’s owners, Ian Prime and Vince Rietveld, decided to paint one of their Cambridge Folding Rollers a bright and eye-catching pink, a novel idea that made a fairly big statement. This quite naturally led to a link to the New Zealand Breast Cancer Foundation, with Hubbards committing to raising both funds and awareness and funds for the cause. 

Absolutely brilliant idea, one that the creative team at JFM were dead keen to jump on. In fact they absolutely relished working with the "Hubbards Pink Roller" concept. The brains went into serious overdrive, producing a campaign that allowed the traditionally male environment to embrace the loud and obvious pink. And it worked. Within days of the press release going out to media, TV1 had run a prime spot on the Sunday 6 o’clock news, quickly followed the next morning by a feature on Radio Live’s ‘On the field’. Various publications, local and national, have also picked the story up and are featuring it in the next few weeks...and we have only just begun!

For Hubbards there has already been a resultant sale and, when the Pink Campaign officially kicks off in a couple of weeks, the fundraising will commence with $1000 in the coffers. We’ll keep you posted on the campaign’s continued success.

It just goes to show you should never underestimate the power of a press release. As a stand-alone tool it can achieve a fair bit, and when it is supported by a considered and planned campaign approach, combining specific advertising, signage and promotional material, you can’t help but be onto a winner.

If you want to find out more about how the JFM team can help make a difference to your business please contact us via info@jfm.co.nz

HUBBARDS "PINK ROLLER" SUCCESS:
Visit this link and see the roller on TV One News - Sunday 17th Jan 2010 http://tvnz.co.nz/national-news/farm-machinery-in-pink-ashburton-3331220