Direct marketing lets you target your message or service directly to those who are most likely to respond.
Customised direct marketing, personally addressed, is not just about selling: it’s service focused, and acknowledges variable market segments with your message tailored to feature their name & contact details, product or service photographs or special offers reflective of their previous buying history.
Direct mail can be done by post, or you can also consider electronic publications like email newsletters or press releases, brochures, or fliers. You can send reminders about seasonal maintenance and activities, or warranty expiry dates even special offers post sale from your e-commerce website.
Keeping your clients up to date and informed about what you are doing, and what they might be considering has never been simpler or more cost effective. At JFM we can tailor our service to your in-house marketing capability. For some clients we set up their data base, mail merge the letter or marketing tool including envelopes and and put them in the post for another we simply create the design with variable data it comes back from the printer fully customised.
Inform your market – contact JFM today.